The Power Of Pretty

We are back! In this episode of Proof It’s Possible, we dive into the power of visual branding and why your brand’s look isn’t just about aesthetics—it’s about influence. From the colors you choose to the message you share, every visual element matters when it comes to connecting with your audience. Tune in to hear:

• Why visual branding is crucial for attracting and retaining customers.
• How color branding creates instant brand recognition (with real-world examples!).
• The role of authenticity in aligning your online presence with real-life values.
• How personal values can unify multiple business ventures under one vision.
• Why consistency is essential for startups—and how branding should evolve over time.

What part of your brand is ready for a refresh? Share your thoughts with us—we’d love to hear!  DM us on Instagram @dayle_sheehan_designs & @jamiedfrancis! See you next time!

This episode is sponsored by our Ultimate Girls Trip! Be sure to go to www.proofitspossible.com for more info

For More Information:
• Proof It's Possible Website
• The Ultimate Girls Trip Instagram

Dayle:
• Instagram
• Facebook
• LinkedIn
• Website
• Interior Design

Jamie:
• Instagram
• Facebook
• LinkedIn
• Website

Transcript

Dayle (00:01)
Hi, welcome back to Proof It's Possible. Today we are talking about the power of pretty. And no, we are not just getting on here to be like, you're so pretty. No, I'm so pretty. No, you're so pretty. We're talking about how pretty and well organized your branding is, your brand colors are, the way you represent with your brand, and why that's important. Jay, what do you think?

Jamie (00:21)
No?

I buy with my eyes. I will tell you that I buy with my eyes. I need to physically see something and think that it looks nice before I purchase. I'm like one of the only humans I know that is still going to the mall to look for clothes. Like I'm not an online shopper very much. I don't even buy my groceries. I don't even get like click and collect for my groceries because I want to physically.

Dayle (00:46)
Yeah. And when I do, I'm like, woo, I did a bad.

Jamie (00:54)
make sure that the produce looks nice. You know, like I'm very ⁓ visual. I like to see it. And so for me, it's no different than when you're selling me your business, whatever service offering or product offering you have, I got to think it looks beautiful and I got to be attracted to it for me to even consider opening my wallet.

Dayle (00:54)
Yeah.

Visual.

and tactile, like you want to see, We're sure.

Mm-hmm.

For sure. And do you want to know what I think? And like this comes from my like background of website design and designing logos and things. I give you a whole bunch of street cred, business cred. If you have some things lined up that are well done, like if you have a good website, I'm like, oh great, they're established. They know what they're doing. They're experts in their field. They may not be. They may have hired somebody like me to design that website and make them look like that.

Jamie (01:34)
No.

Dayle (01:46)
But I give that kind of credit. Whereas if I come to somebody's wonky website, that doesn't make any sense, has no flow, isn't informative, you know, feels clunky. I'm like, they don't know what they're doing. I can't go along with this business. have to move on. And the same is true whether your platform is Instagram or Facebook or your website or like funnels or whatever it is. If it's this clunky thing, like for instance, to give you like a silly example, ⁓

I bought a product recently, like a digital product and loved it. I thought this is so great. But then the person started sending me their like funnels, because now I'm in their system and the funnels retargeted me to sell the exact same thing that I'd already bought. And I was like, this is a mistake. Yeah, it happens to you a lot. So what it makes you think is you're like, you didn't know that I bought that.

Jamie (02:32)
this happens to me a lot.

Mm-hmm. Mm-hmm.

Dayle (02:42)
You don't even know who I am. You're just sending

me an ad and this is not well done. Like this is not well done. I need to be excluded from this ad and put me on your next ad because I love the product. So I'll very likely buy the next thing, but I need to know what the next thing is. Not the thing I've already bought. So it's everything. I call it color branding. Um, and with our ultimate girls trip girls, like I say to them, like we're going to take lots of pictures on our trip.

Bring outfits in your brand colors if that's important to you. And like, they don't have to. It's no big deal if you don't do that. But if you have a really strong brand color, wear it. Wear it on the website. Wear it on the day that you need one. Yeah, absolutely.

Jamie (03:19)
And PS, you should, you should, because I'm telling

you, the companies that do it really well, you can spot their product a mile away. For instance, Starbucks, if you see that Hunter green, even on the horizon, as you approach a new town and you're on a road trip, you know there's gonna be a Starbucks up ahead. You don't need to see the full logo.

Dayle (03:42)
Yes, yes.

Jamie (03:47)
You just need to see the color green and you know what you're in for. They are specific green, you know, like same goes for like a McDonald's. If you see the golden arches or you see even a glimmer of yellow, you know what is up ahead. I'm telling you the companies that are very successful, they don't budge on their brand.

Dayle (03:47)
for sure.

Yep. Well, I swing them. Yeah.

Red and yellow, yeah. Absolutely.

Exactly. They don't. you know what else is we don't see ourselves as brands because it's like, well, I'm just making soap or I'm just selling courses or I'm just coaching women or whatever it is. That's like what your business is. You don't see that that is as important of a brand as McDonald's or as Starbucks, but it is, it is your personal brand. And so the thing for me is that

make it a line with you as well so that it is easy to have a website in like the way that it looks because it is your favorite colors. It is the colors that you wear. It is the colors you want to wear on your like photography day. But if you hate purple, do not make your brand color purple because you're never going to want to wear something that's purple. You're never going to want to look at your website because you hate the color purple. Like do not force yourself into something because you're like, well, everybody's done it. And what's funny is that I, what I want for us is I want our

Jamie (04:52)
Mm-hmm.

Dayle (05:04)
⁓ messaging and all of our stuff that people are like scrolling and they don't even have a chance to read what it is but they know it's from us before they've even stopped and I did this to myself the other day I like stopped I was like I don't remember posting something but it was another brand that had really similar brand colors and I was like I honestly thought this was us like I but I don't I was like wow she must have done her first ever social media post

Jamie (05:13)
Mm-hmm. Mm-hmm.

But that's the whole

thing. Your brand needs to be so strong that when someone's scrolling and not even reading, they recognize that it's you and they've given you credit for posting. Even if they don't stop to reading.

Dayle (05:38)
Yep.

Exactly. then it just their mind

exactly. Their mind is like, yeah, proof it's possible. Ultimate Girl Script. Yeah, exactly.

Jamie (05:46)
Them again, them again. Like it's a

touch point without actually having a touch point. It's like you're entering into their subconscious every single time they see that brand color, they think of you. You know? Absolutely.

Dayle (05:58)
Yeah. Even if they don't take the time to read the message or watch

the reel or anything. Absolutely. So I think color branding is like wildly important. ⁓ and then I think that there's nothing worse. And this is honestly been on repeat in 2025 for me is if your brand is about kindness or joy or community or friendship, and then, and you're all, all good.

Jamie (06:22)
⁓ yes. Yes.

Yes.

Dayle (06:28)
online and

then you hit the roads and you hit events and you hit the world, the real world, and you treat people poorly. That is such an ick, like such a turnoff, such a, so being authentic, like don't build a brand around happiness if you are not happy.

Jamie (06:46)
Or, or,

or, um, saying that like you're part of community, you're part of you female entrepreneurship or whatever the thing is, kindness. And then you get online and you do the exact opposite. So if your brand is all about kindness, but then every time you post, you're like, so there's this girl and she's copying my brand or she's doing this, she's doing that. It's like, you're not oozing. Your aura is not kind.

Dayle (06:52)
Mm-hmm.

Yeah. Yeah.

Jamie (07:14)
So you can tell us your brand is kindness all the time, as many times as you want. But what we're seeing and what you're behaving like is not kindness. that you lose credibility. You instantly become this like liar. Your brand becomes this facade and people, you lose credibility. Nobody wants to come to you for kindness because you're so busy on the socials talking about somebody, how somebody did you dirty. I got a lot of that on my social media actually, where I'm like,

Dayle (07:21)
messaging is, yes, totally.

Mm-hmm.

Right, or, yeah.

Jamie (07:43)
You are!

Dayle (07:44)
I thought you cared about women and now you're calling this poor lady out on what she posted. Like she's doing her best and she's excited about her business. Like leave her alone. That's exactly, or, or it could be the opposite. Like I was kind of saying that you, somebody's all rah rah girls, girls, girls, fun, fun, fun, know, happy kind, whatever. And then you meet them at like an event or you meet them somewhere, you run into them at Starbucks and they literally are like rude to the person that's serving them.

Jamie (07:46)
Yeah.

Yes. Yes.

Mm-hmm.

Dayle (08:13)
rude

to you, whatever. And you're just kind of like, ⁓ my gosh, you're nothing like I was expecting. I thought you'd be so kind and you're not kind or whatever, whatever the like persona is that you're portraying. So I think like lining that up is very important.

Jamie (08:29)
I have,

like years ago, I bought a program from a girl who was like, I care so deeply about women and all this. This was honestly like 15 years ago. And then I met her in real life and she's like, every customer matters to me and blah, blah, blah. It was a small group. I think there was 10 of us that bought. And we worked together for like eight weeks.

Dayle (08:40)
Mm-hmm.

Yeah.

Jamie (08:54)
and on elevator pitches and I met her in real life and she goes, sorry, who are you? In the rudest, you were with me, I think, Dale. I think we were in like LA or something and we saw her at an event and she was like, who are you? And like brushed me off like I was just dirt and I remember being like.

Dayle (09:03)
Really? don't even know

Hmm. Never heard of her.

Yeah, I never heard of you. Never seen you before. Why are you talking to her?

Jamie (09:18)
Yeah, and I was like,

okay, but you said, like, your clients are your everything. And I was literally your client for eight straight weeks, leading up to this. Like, what are you talking about? You've heard of me. And I've honestly, I've never bought from her ever again. Cause I'm like, you don't practice what you preach.

Dayle (09:22)
Yeah.

Exactly. Didn't.

Well that and it made it made you feel bad and also like hot tip fake it if you genuinely like people forget people so it's fair enough that like you know she might have had 30 groups since in between or whatever ⁓ but be like hi how are you you know and like just be kind and nice like just be social with the person and then like figure it out after like who you were.

You know, I don't know. think that there's like, and I guess that's the, the role of having being authentic within your brand, whether it's online or in person. And also, be a salesperson. If you're a business owner and you're out, you need to keep yourself a little bit together and like not use the crappy tone or not scream at the waitress or not, you know, you don't want that to be who you are. Like,

Jamie (10:16)
you

Hmm.

Dayle (10:31)
Use your tools that you've like self-developed to be a good person everywhere you are.

Jamie (10:38)
Well,

and treat it like you're always like advertising for yourself. You yourself are the ad. You yourself are the marketing, especially in these like, you know, small, smaller business, smaller brands. It probably is for a lot of women. It's just you. If you're a solopreneur at the beginning of it. And so you are your marketing. You really are.

Dayle (10:45)
Mm hmm. Exactly. Personal brand.

works. Yep. Yep. What

is your, what is your thoughts on this? So I get this a lot when I'm like chatting with friends and people in the DMS and you know, our amazing listeners and stuff. They they're like, listen, I have like multiple businesses and I feel a little bit like inauthentic because of that. where you, know, you've got the brand, but you're like, I also

I'm a coach for women, let's say, like someone will say that. And then they're like, but I also love making candles. And I know that they don't go together in an obvious way. Like, do you think that somebody has to pick one thing and stick to it? Or what are your thoughts on?

Jamie (11:39)
as a multiple business owner? No. And maybe my opinion is completely biased because I'm in the group B, but I think that now more than ever in the crazy economy we have seen as adults, we've seen more recessions in our generation than any other generation before us, and I hope any other generation in the future.

Dayle (11:41)
Yeah, I know. That's what I always say. I'm like...

Yeah.

Jamie (12:07)
We have seen such severe highs and lows as far as like the economy goes and political stuff and just all the things. I think it's important for all of us to have more than one stream of income, especially because we have a lot of uncertainty in our world. And like right now is a perfect example. If you only had a product based business that you were selling to

the United States as a Canadian or a Mexican, you might have a real problem carrying on with your business. I've seen a lot of people be like, I'm really sorry, but I have to close my business because it's no longer profitable for me. ⁓ So I think that having more than one stream of income is actually really important. And I think it makes you a stronger business person because you can weather the storms by leaning on one business in certain times when it makes sense and

Dayle (12:41)
Right, yes.

Yeah.

Jamie (13:03)
forgoing other businesses for small moments of time when it doesn't make sense. So I think you can have more than one, but I do think they should have a thread that weaves them all together. I do think a coach can be a candle maker. And I think even if that thread is that you are kind, you support women, you support community, you... ⁓

Dayle (13:21)
Mm-hmm.

Well, it could be something like I encourage women to like take time for themselves, relax, read, you know, so this candle is like helping in that. Or I also think...

Jamie (13:29)
Yes.

And I also think that

the businesses can't be contradictory to each other. You can't have a business that... ⁓

Dayle (13:42)
Well, you can't sell alcohol and then also be a coach for people who don't drink or trying not to drink. Like it's like, are you an alcohol brand or are you an anti-alcohol brand? Like I can't make them connect.

Jamie (13:47)
Yeah. Yeah. Mm-hmm.

But I think other than

that, the sky is the limit.

Dayle (13:57)
I think

so too, because I think if it's authentic to the creator, then that can be the tie, right? Like if it's your two passions, gardening happens to be one passion and, you know, doing whatever the other business is, is your other passion, they're allowed to like coexist. You're allowed to be more than one thing at a time.

Jamie (14:01)
Mm-hmm.

100 % and also like for my businesses I have a like a fire suppression business What does that have to do with the ultimate girl strip? Not like to the naked eye not a lot, but I do think that like me as a Business owner in both of those businesses my pillars The things that matter to me like my code of personal code of ethics for both businesses my mission statements for both businesses are very similar They are community first

Dayle (14:25)
Not funny.

Jamie (14:45)
Like, and in my fire business, means like, you know, first nation communities. That means like being a good community member, being the team manager, being the coach, doing all of the things to support the community in which I live, the communities in which we work, the communities in which our employees work. ⁓ we, you know, give donations to various things. Like we are good community members. That is, that is the pillar of our business is that we want to be good community members. And in the ultimate girls trip,

Dayle (14:51)
Yes.

Yeah, absolutely.

Jamie (15:13)
The pillar is we want to build good communities. want to be supportive of other female entrepreneurs. The community is other female business entrepreneurs, and I want to be a good community member in that. So I think that because my guiding light is the same for both businesses, it's easily transferable. It's OK to be both and be totally separate at the same time.

Dayle (15:32)
Well,

and something that connects those two businesses, the ultimate girls trip and your fire suppression business is your first suppression business is where you've learned all of your hard lessons in business and where you've learned how to make income and how to have staff and how to scale and how to do do all the things that are ultimate girls trip girls need to learn from you. That's that's what they're there for is your actual business advice from running a real business because

Jamie (15:54)
Thank you.

Mm-hmm. Mm-hmm.

Dayle (16:00)
The trouble with coaching is that you can't coach somebody on something you've never done. You can't coach somebody on something that you don't understand. So, and you haven't been down the like hard road from, that's another thing that's been an interesting thing that's come up and it's like, I don't know what the word is, if it's, it's not compassion, but you listen to like a podcast about something that really resonated with you this week because it was something you'd gone through. Had I listened to that same podcast, I would have been like,

Jamie (16:04)
Yeah.

Mm-hmm.

Dayle (16:29)
Who's interesting, but who cares? Like, because I didn't go through it. So you need to go through some things sometimes to be helpful toward to others and to like push that knowledge forward. And honestly, you and I come from entirely different backgrounds in business. And like, you know stuff about like, tax laws and you like the inner workings of the actual business that I'm like, my God, please don't.

Jamie (16:31)
Thank you.

Mm-hmm. I heard you said.

Dayle (16:58)
say that to me ever again. I don't want to hear about this.

Jamie (17:00)
Well, unlike your businesses,

seemingly very separate, like you have a website designing business and an interior designing business. And it's like, well, what do those have to do with each other? Well, you like beautiful spaces, whether that's virtual spaces, digital spaces, or physical spaces.

Dayle (17:07)
It's your, yeah.

Absolutely. can design. Yes, exactly.

I can design anything. And so it's just a new different kind of space. The other thing about my businesses is it really encompasses like the website business is the one that doesn't make sense for a lot of people because I'm by trade and interior designer. So the website thing kind of came around and people are like, weird, what a weird combo. And I'm like, it's not though, because the things that I genuinely love.

are design in general. So whether that's designing a house, a room, a website, my outfit, anything. can literally design a flower bed. I have ideas about how they should be spaced and what color should go together. And that's all just design work in your head. But it also combines entrepreneurship for me. So my website business,

Jamie (17:54)
Yeah.

Dayle (18:11)
Although it doesn't sound as glamorous as my interior design title, it's equally as fun. It's equally as rewarding. And it's because I'm getting to do two things I love, which is help an entrepreneur reach their goals, which also ties to ultimate girls' trip. Realistically, it's like this, it's the woven fabric that you don't really see the actual ties until I explain it to you. And then it's like, yeah, okay.

Jamie (18:29)
Yeah.

No.

Dayle (18:39)
All of those businesses are like one degree away from each other.

Jamie (18:43)
Yeah, so I'm all for multiple businesses and I'm all for, but I do think your branding has to be the same.

Dayle (18:46)
Yep, I agree.

Same, like I think

you need to keep some sort of consistency within these brands.

Jamie (18:55)
Yeah. ⁓ one last thing I wanted to talk about is consistency in your branding. That's the thing. Like not between your businesses, but I just mean if you're, if you've got a side hustle, it's your only business that you, you've got going right now and you're just starting out and you're like, this all feels really overwhelming and confusing. Stay consistent. Don't don't, if you've decided that your color is teal, let's say like your, you want to be known as the teal.

product, don't in a week's time be like, ⁓ should I change that to pink? Did I make a mistake? I'm just going to quickly change that one to pink, and then we'll see how that goes. And then when two weeks down the road, you're like, you know what? But I saw this ad and it looked so cool and it was yellow. Don't do that. Don't forgo everything you've done. Stay consistent so that people can start to recognize it.

Dayle (19:49)
Exactly. And if you are going to mix in a new color, you almost need to take the teal and the pink and do a hybrid that you know probably won't stay. And then you slowly transition the new color in and make it part of it that feels right. And like there is a time and a place for rebranding where you're like, I got to redo this. I got to rethink everything.

Jamie (19:57)
Mm-hmm.

Yes.

Of course, of course. But you know when the

time and place is not when you're a startup, when you're brand new, when you're an established business, that's when you can talk about rebranding or re, you know,

Dayle (20:14)
Absolutely, exactly.

And you've you've

aged out of the things that you loved five years ago, you're just so over and you need a new refreshing, whatever. ⁓ I always use the example of some design in someone's house. So when somebody's house needs. you? But basically, they give me like all their favorite colors, like all their styles, they love a couple of pictures on Pinterest, and we get moving with that plan. And then they go into one store and they see.

Jamie (20:36)
I've got a good example of how you aged out of one. ⁓

Dayle (20:52)
something like a hot pink couch, you know, or whatever. And they're like, okay, you know what? I changed my mind and I'm, I want to keep everything the same, but I was thinking I might just bring this hot pink couch in. And that for reference, the hot pink couch makes no sense with their old design aesthetic. They wanted oatmeal, they wanted off whites, they wanted soothing creams and all the things with a green accent, let's say. And so it's like this hot pink couch will be out of place. And

Jamie (20:55)
Okay.

We're here.

Dayle (21:22)
they want to change. then, so we do the hot pink couch, we adjust a couple of things. And then three weeks go by again, they see something new and they're like, okay, you know what? I found a navy blue chair and I really, really want this navy blue chair. And they keep doing that over and over and over again. And then at the end of the day, and I warn and I warn and I warn about original plans and the overall feel and look that they're looking for. And then the

that we do the reveal of the house and they're like, this isn't what I thought it would look like. And I'm like, well, I know because you literally changed not just a piece of furniture, you changed your design style. You went from comfy cozy to modern sleek to, you know, old man's eclectic chair. And we got one room here and they're all trying to live amongst themselves and no, it doesn't look anything like what we originally talked about. I agree that it doesn't tie back to the design board at all.

Jamie (22:02)
Mm-hmm.

Eclectic. Yeah.

Mm-hmm.

Dayle (22:20)
But that is

the equivalent of changing your brand, changing your brand, changing your brand, being inconsistent, know, messing around too much. Like just set it and forget it for a little while and work on the inner workings of your business and making money.

Jamie (22:27)
Mm-hmm.

Mm And I will just point out that Dale's first rendition of her interior design logo was was a Chevron bright blue design that was very juvenile because you were in your 20s. It was like what you liked in

Dayle (22:44)
Yes. Yep. Yep.

I was and that's what I could afford.

B, Shabby Chic was in so it was like a draw like an outline of like a little old fashioned bitchy sofa with its Chevron background. Awful. Like now awful but then all the rage. mean, but you know what? You buzz cut your hair when you were a little girl. Yes you did. And I permed my hair for far too long. So we all made mistakes.

Jamie (23:02)
vintagey sofa. Yeah, inch yagura pattern.

I didn't choose that. We can't talk about, no, I didn't choose that. But the reason I was sharing this story about the

logo is that it's proof that you do age out of things and things do have to change. Cause if she kept that logo, people would be like, whoa, I got a teenager who's out of style here that wants to design my house. So I do think branding can change. I just don't think it can change in the beginning phase. You have to stay consistent for the first little while. And if it's not working after a year,

Dayle (23:23)
You do.

Yeah, absolutely.

Jamie (23:41)
and you don't think you picked the right branding, that's when you can pivot and go to the drawing board.

Dayle (23:45)
Yeah.

For sure. I agree. All right. We'd love to hear your branding challenges. Where are you at? Do you love your branding? Have you even started? Are you somebody that's like branding? What's that? What do you mean? Like, yeah. but we, we hope while you're building your brands, whether they're personal brands, product brands, service brands, whatever it might be, faceless brands, you're sticking to what you set out.

Jamie (24:13)
What is authentic to you?

Dayle (24:15)
Yes, and what is authentic to you. Have a great week, you guys. We loved having you join us. Thank you so much. We appreciate you. Bye.

Jamie (24:17)
Mm-hmm.

Bye guys.